MySpace V Facebook or How Myspace Went Mainstream in Pop Culture and Facebook is Gaining More Appeal

In internet, Technology on January 21, 2008 by Editor Z

The social Networking site myspace is now blossoming (for better or for worse) into a form of media all its own. Like every innovation it brings with it its own set of problems for users (excessive use, less in person interaction with friends, privacy concerns, and security risks for young teens)as well as competitors (such as facebook and other less distinguished sites). In about four years myspace has gone from being a one of a kind social interaction site, to one that has many competitors. Now it is said that facebook is beating myspace in the field of social networks that it had pioneered.

New York Times:

Richard Greenberg, a media analyst for Pali Research called myspace a fantastic acquisition from a return-on-investment standpoint. The site was sold for $580 million dollars; Mr Greenfield said it is expected to have around $800 Million in revenue in fiscal 2008, mostly through advertising.

“Rupert (Murdoch) made an important bet,” said Eric E. Schmidt, the chief executive of Google, which signed a $900 million advertising deal with Myspace’s parent, Fox Interactive Media, in August 2006. ” He may find that this is the single best investment he has ever made.”

But Myspace has challenges, especially from facebook, which leapt ahead of Myspace in technology and has been accumulating users at a faster rate. Facebook, with its cleaner interface and higher demographic profile, is also seen by some advertisers as a better bet. By comparison, the reputation of myspace- with its cluttered and often sexually tinged personal pages and lingering privacy concerns- has suffered.

“It’s definitely not the sexy pick anymore,” said Adam Kasper a senior Vice President at Media Contacts, the interactive division of Havas.

So Myspace has changed tack. What was seen as a competitor to traditional media platforms is starting to resemble one.

“Some people still perceive Myspace like it was early in 2004, as a niche place for scenesters in new York and Los Angeles. That’s how it started, but it’s become very mainstream,” Mr DeWolfe, 41, said. “It’s about consuming content and discovering pop culture.”

MY TAKE: Yes, Myspace has definitely become mainstream in pop culture. There are some t-shirts that sport phrases like “You looked better on Myspace”. Businesses, politicians, bands, celebrities, and even pets and fictional characters have myspace’s all there own. Its easy to assemble, costless way of constructing a profile, has been used by many as free advertising to the millennial generation, who have practically been raised and bred with the Internet. Adults as well as pre-teens have been using myspace, along with their teenage kids and siblings to interact with friend’s and post pictures online.

But like every new venture, it becomes less fresh and loses it’s non-mainstream appeal as time goes on and word of it spreads further and further. It is something that happens with nearly every form of mass communications. Whether it be newspapers, radio equipment, radio stations, television stations, websites, e-mail, and now social networks. they start our relatively unknown. Begin gaining popularity with a given segment of the population (especially the younger). It continues to grow as the message of this new enclave for expression spreads, until someone who seeks to make money gets involved. Then they begin getting involved, and it thus eventually becomes a mainstream organ, losing its appeal of freshness, evolving into a trend, and then either becomes just another amongst many in the field of media or becomes regarded as a corny teeny bopper trend that people feel embarrassed to be openly connected with.

In just four years time Myspace seems to have gone through that entire process. Once something that everyone anxiously and overtly checks, either because of its saturation by business, its carelessness with privacy information, stories of sexual predators preying on youngsters, or just the feeling that everyone has one, its hipness has eroded.

My fellow college students often either don’t have one,or say they don’t go on there’s very often, as if it is a guilty pleasure that makes them look immature.

But facebook has now filled that void. In my experience at school people often ask one another whether they have a facebook or not, and don’t see it as a vehicle for “pop tarts” and young teens.

Anyone as it said in the article above, when myspace started out it was one of a kind. However as with every type of media, it has spawned several different competitors looking to cash in on the social networking craze, and now myspace no longer has a monopoly on social networking sites, as bad publicity and new technology make other sites more attractive. Myspace is no longer the only kid on the block. It has spawned a type of media all its own, and increasing competition from imitators seeking to top it, is always the first sign of a new long lasting type of media.



One Response to “MySpace V Facebook or How Myspace Went Mainstream in Pop Culture and Facebook is Gaining More Appeal”

  1. i definitely think facebook is better than myspace–i agree with the idea that there’s more of a ‘teen’ appeal for myspace, but facebook also has much less advertising and spam on it, which is why i prefer oh. Oh, by the way Alex, i can see you!!!!

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